Effective Ways In Which The Event Industry Can Use Pinterest

Michelle Gordon is a sleep expert who writes for LatexMattress.org and an active Pinterest user, pinning for Plushbeds.com. Here is her advice on using Pinterest for business...

Pinterest is taking the social media world by storm. Increasingly, professionals and business owners are using Pinterest not just as an idle pastime but as a business interest—a mix between a marketing outlet and an inspiration source. Pinterest’s innovative format can be particularly useful to people in the event industry. Whether you’re a wedding planner, a caterer, or a decorator, Pinterest can be the best new tool you never knew you needed.

Make your Pinterest account a careful balance of what you enjoy, what you know, and what you do. Clients in the hospitality industries can thrive using Pinterest as organizers, community builders, and marketing powerhouses.

What is Pinterest?

Pinterest is a “virtual pinboard” or online bulletin board designed to let users pin images and associated links, so you can organize and share things that are important to you. Users can browse other peoples’ pinboards, so you can get ideas from other users and spread the word about your business, your style, or the things you love.

How Can Event Creation Specialists Use Pinterest?

If you work in the event planning industry, Pinterest can help your business on multiple levels.

Marketing. Pinterest is an excellent venue for social media marketing or “information marketing,” both of which are changing the face of entrepreneurship in the 21st century. Showcase your own offerings and styles, summarize particular events in photo form, or feature particular venues, accommodations, and destinations. Create virtual portfolios, drive traffic to your blog and website, and offer follow-up information to attendees.

Communicating. Pinterest can help you plan events and let your attendees share their experiences. Create pinboards for particular event clients—brides and their families, conference organizers, etc. Use your pinboards to plan event sessions, get feedback from interested parties, and finalize plans.

Once the event is in full swing, and after the fact, encourage attendees to pin photos and posts about their experiences. Organize boards yourself or ask attendees to post in their own boards. You’ll encourage community involvement, give event attendees an overarching picture of the event as a whole, and get a little positive free advertising in the process.

Another fresh angle to consider: Crowdsource for event ideas! Put out calls for conference or wedding ideas and suggest that people pin photos of their ideas to event organizers’ boards. You’ll be amazed at the results.

Planning. You can use Pinterest to brainstorm event ideas, whether you’re saving menu items, décor options, favorite cakes, or all of the above. Mix and match or rearrange your pins into different theme boards, and keep larger topic boards to help you amass ideas to pull from in the future.

What to Look Out For On Pinterest

When pinning photos on Pinterest, make sure that the images aren’t copyrighted. While it’s in the interest of most website owners to have their images pinned, with a link back to their website for attribution (to gain exposure and to drive traffic), some owners of copyrighted images do not wish their work to be duplicated elsewhere in any way, shape, or form. It’s up to you to responsibly know what is okay to pin and what is not.

Pinterest discourages self-promotion on its pinboards, so it’s up to you to balance your own photos of your own work against a healthy account and non-work interaction. It’s currently a catch 22—you own your own work, so it’s safe to pin from a copyright perspective, but blatant self-promotion is expressly forbidden in the site’s bylaws.

The model is a young one. Nothing like Pinterest has ever been tried before, because the technology and the innovative idea have never come together in such a way before.

For now, if you choose to leverage the power of Pinterest, make sure you have permission to post images from the original owner. Most people will gladly give you that permission, as it’s extra exposure for them.